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Category Archives: Marketing

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Retail Marketing Strategies for 2016

The importance of digital marketing grows every year, especially for retailers who continue to see growth in online sales versus in store sales. There is a growing number of retailers who are selling strictly online and have chosen to completely forego physical stores because of


Essential Elements of a Successful Business Plan

One of the very first things a business needs, is an exceptional business plan. Not only to understand how to structure and develop the company, but often times to raise funds. Business plans should be detailed yet succinct. Although business plans will vary depending on